TRANSFORM THE WAY YOU WORK FROM WITHIN

The Start-Up Founder fallacy is real. Entrepreneurship requires you to be fast, scrappy, effective. You need to get by with very little and do it today. But will the things you built to get your business from 0→100 be effective at the scale-up stage?

We help tech founders who have achieved product-market fit invest in long-term growth wisely.

  • Have the next big idea for your product or services, but not sure how to get there while keeping your ship running? We help you research, strategize, brainstorm, get buy-ins, and design pathways to it.

  • Get help identifying where your start-up comes short in operating efficiently. What teams and processes might you need? We help address gaps in the structure you already have so that you can reach your next ambitious goal.

  • Your investors look for outcomes. Your teams are focused on shipping outputs. Transform your team to adopt a working process that moves towards aligned success. Track progress at the executive level transparently along the way.

  • Intentionally design your team for A-class collaboration. Get an assessment on your company structure, incentives, career ladder, and culture. Learn what truly motivates your team to thrive.

WE WALK THE TALK

Our deep expertise does not root in agency work. We spent more than two decades growing companies hands-on from within. We learned the ins and outs of team dynamics first hand. We know what worked and what failed because we have been there. We drive change, not just by delivering proposals, but by meticulously empowering your team members to lead through the change, one-by-one, until what feels new and scary becomes familiar.
Until effectiveness is achieved through actions.

  • TED

    We transformed TEDTalks from a YouTube channel to a media empire.

  • TED

    We created a seamless conference attending experience for the world’s most influential people.

  • TED

    We amplified the power of ideas worth spreading on a global scale through multi-language support, which enables learners across 100+ languages to learn from one another through TEDTalks.

  • Patreon

    We delivered a research-based proposal on international expansion in preparation for Series D fundraising.

  • National Geographic

    We launched English language learning program in China using TED and National Geographic content.

  • Women's March

    We built a digital strategy for Women’s March to cultivate their global community on a local level.

  • ForFreedoms Federation

    We crafted a comprehensive digital strategy for an artist collective that wields the power of art and design for social movement in activism.

  • Higher Ground Labs + Schmidt Futures

    We architected a crowd-sourcing operations where tech volunteers are paired with start-ups in the political space to improve tech-enabled volunteering and canvasing solutions for the 2020 US Presidential Election.

  • StoryCorps

    We advised on experience design for StoryCorp’s digital presence and mobile app.

  • Major League Baseball

    We helped create the Product Development discipline inside professional sport’s largest tech organization.

  • Harvest

    We reinvigorated a remote company culture by creating a career ladder, revising bonus structure, and delivering an imaginative Culture Principles for the team to live into in all aspects of their work.

  • Harvest

    We scaled Harvest’s product development process from an ad-hoc interest-based approach to a data-informed, customer-centric, strategy-driven, outcomes-focused approach.

Our Approach

We work in three levels: behind the scene as executive advisor; as an active fractional leader alongside your executive team; or as an operations partner for venture capital firms on a specific portfolio.

We take clients through referrals only.

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